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THE STATE OF ATTRACTING TALENT ON SOCIAL MEDIA
What employer brand and talent acquisition teams need to know in 2026: the data, the platform shifts, the common mistakes and where recruitment marketing is heading next.
92% of employers now use social media to find talent
Social media has moved from a supporting channel to a core part of talent acquisition, yet many employer brands are still treating it like a place to dump job ads.
79% of job seekers use social media to explore opportunities
Candidates are forming opinions long before they reach your careers page. Your social presence is now part of the application journey, whether you’ve planned for it or not.
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