HIYA. BLOG POSTS

Two graduates in black gowns and blue stoles laugh together after their graduation ceremony.

The graduate jobs didn't disappear. They moved. Nobody told the graduates.

Graduate hiring hasn’t disappeared, it has shifted towards engineering, technology and healthcare. Discover why technical employers still struggle to attract talent and seven practical ways to reach more graduates in 2026.

Dereck Maruma

Aug 46 min read

Person sitting in an office chair by a sunlit window, looking at a smartphone.

10 BEST RECRUITMENT VIDEOS (AND THE DATA ON WHY THEY WORK)

From Currys and Fiverr to the NHS and British Army, these are 10 of the best recruitment videos—and the data that proves why authentic, human hiring content attracts better candidates.

Dereck Maruma

Jul 154 min read

A young woman staring at a laptop screen in a dark room

The UK Just Banned Under-16s From Social Media. Here's What That Actually Means For Recruitment.

The UK’s under-16 social media ban will change how employers reach future talent, pushing youth recruitment away from TikTok and Instagram towards schools, parents, careers hubs and owned content.

Dereck Maruma

Jun 176 min read

Person working on a laptop on an orange sofa in a shared lounge, with two others working in the background.

We're HIYA. And We Think Employer Branding Is Broken.

Let’s be honest: most employer brands look the same. Same stock photography. Same “we’re like a family” messaging. Same careers page that hasn’t been updated since 2022. And then companies wonder why they’re struggling to attract the people they actually want. We started HIYA because we believe there’s a better way to do this, and because we were tired of watching brilliant companies say absolutely nothing interesting about what it’s like to work for them. Why we built HIYA.

Lucas Jeffcoate

Mar 33 min read