Social Media Recruitment
Social media recruitment that sounds like your people, not your marketing team.
Your future employees aren't on job boards. They're on TikTok, Instagram and YouTube, scrolling. We help employers show up there in a way that actually works: real staff, honest stories, and content built around what candidates are searching for. Whether you need us to run it, or help your team run it themselves.
Two ways we help
We make it for you. Social-first recruitment content and paid social campaigns, planned, filmed, edited and run by us.
We help you do it yourselves. Strategy and consultancy for employers who already have, or want, a careers channel run by their own team.
Social media strategy and consultancy for careers channels
A lot of employers already have people willing to film. What they're missing is a plan, and the confidence that it's working.
That's where our strategy and consultancy comes in:
Careers channel audits. What's working, what isn't, who's missing and what your competitors are doing.
Content strategy. Content pillars, search terms and a posting rhythm your team can actually keep up.
Idea trackers and briefs. Ready-to-film concepts, each tied to a pillar, a search term and an owner.
Trend banks. Trending sounds and formats, turned into briefs within days, not weeks.
Coaching your Social Champions. Helping the staff who film feel confident on camera and know what to make next.
Monthly reporting. Honest numbers, what they mean, and what to do next.
Proof it works: Parkdean Resorts
We audited Parkdean Resorts' careers TikTok, then built a content strategy their own staff could film on park.
255,000+ views in two months
June views up 40% on May, from fewer posts
A chef day-in-the-life that hit 93,000 views and started showing up in TikTok job searches
“We saw a considerable increase in views and engagement during our time working together.” Lauren, Employer Brand Manager, Parkdean Resorts
Why social media recruitment works
Candidates trust people more than brands. A 60-second video of a real employee being honest will usually beat a polished advert. We've seen it again and again: for Hampshire & Isle of Wight Constabulary, a one-minute interview with one officer was the best-performing piece of the whole campaign.
Social media recruitment FAQs
Is TikTok good for recruitment?
Yes, especially for entry-level, seasonal, hospitality and early careers roles. Lots of people now use TikTok search to look up jobs and employers.
Do we need a separate careers account?
Not always. A dedicated careers account works well if you hire at volume. Otherwise, careers content can live on your main channels. We'll recommend what fits.
Can our own staff create the content?
Yes, and they often make the best content. We give them the ideas, briefs and confidence, and edit where it helps.
What does a social media audit include?
A review of your careers content, performance, profile, posting rhythm and competitors, with clear recommendations. It's free. Request an audit