Recruitment Campaigns
Recruitment marketing for the roles that are hard to explain.
Some jobs sell themselves. Yours probably don't. We're a recruitment marketing agency that builds social-first campaigns for roles people don't understand, don't know exist, or assume aren't for them. Then we put them in front of the right people, and make applying feel like the obvious next step.
Recruitment campaigns that start with the candidate's questions
Before we write a word, we find out what your future candidates are actually asking. What does the job involve? Am I qualified? What's the application process like? Would I fit in?
Then we answer those questions, honestly, in the places they already scroll.
How a HIYA recruitment campaign works
Most campaigns run for 12 weeks, in two stages that work together.
Attract. A hero video plus short, hook-led clips that make people stop and notice your roles. Real employees, not actors.
Convert. Paid social video and retargeting statics across Meta, TikTok and LinkedIn, A/B tested to turn interest into applications.
We manage the paid media, report on what's working, and move budget to the content that performs.
Results from our recruitment campaigns
Greater Manchester Fire & Rescue Service: 1.65 million impressions, 13,227 link clicks and 1,596 leads. Read the case study
Hampshire & Isle of Wight Constabulary: 2.7 million impressions and 32,634 clicks in 12 weeks, 4.5x the clicks target. Read the case study
Lidl: 1.18 million impressions and 14,000 clicks. Read the case study
Built for hard-to-fill roles
We work best with employers whose roles need explaining. Police and fire services. Engineering and infrastructure. Defence. Hospitality. Specialist roles with no obvious talent pool.
If recruiters and job boards keep sending you the wrong people, or no one at all, that's exactly where we come in. Want to reach more underrepresented candidates? See our diversity recruitment campaigns.
Recruitment marketing FAQs
What is recruitment marketing?
Recruitment marketing uses marketing techniques, like social content and paid ads, to attract candidates before they apply. It's about making people want the job, not just letting them know it exists.
How is this different from a job advert?
A job advert lists requirements. A recruitment marketing campaign shows people what the job is really like, answers their doubts and gives them a reason to apply.
Which platforms do you use?
Usually a mix of TikTok, Instagram, Facebook and LinkedIn, depending on who you're trying to reach. We pick platforms based on your audience, not habit.
Do you handle the paid media?
Yes. Paid media is planned, run, optimised and reported on by us, alongside the creative and strategy.
Can you run a campaign for just one role?
Yes. Some of our most effective work focuses on a single hard-to-fill role.