Influencer Marketing
Influencer marketing for recruitment, with creators your candidates already trust.
Your future candidates don't follow your careers page. They follow creators. People who talk about money, work, careers, study and everyday life in a way that feels honest. We help employers partner with the right creators to reach people who would never have looked at your roles, and to make those roles feel like a real option.
Why influencers work for recruitment
People trust people more than they trust brands. When a creator they already follow talks about a career, it feels like advice from a friend, not an advert.
That matters most for roles that are misunderstood or easy to overlook. A creator can say what your job advert can't: what it's really like, who it suits, and why it's worth a look.
Influencers, not celebrities
You don't need a famous face. The creators who work best for recruitment are usually smaller, more specialist and more trusted by their audience. Think a student creator talking about first jobs, a creator from the community you want to reach, or someone who already talks about the kind of work you do.
Two types of creator we work with
External creators. People with their own audiences, matched to the candidates you want to reach.
Your own people. Staff who are happy to be on camera and share what the job is really like. We help you find them, brief them and build their confidence. See our social media recruitment support.
How we run an influencer campaign
Research. We find out who you need to reach and which creators they actually watch.
Shortlist and vet. We check every creator's content, audience, comments and history before you approve them.
Brief and agree terms. Clear briefs, fair fees and agreed usage rights, all in writing.
Create. Creators make content in their own voice, with your people and your workplace where it helps.
Amplify. The best-performing content can be boosted with paid social to reach even more of the right people.
Report. Reach, engagement, clicks and applications, with honest notes on what to do next.
Due diligence comes first
Working with creators carries risk if it's rushed. That's why every creator we put forward has been checked for past content, values, audience quality and anything that could cause problems for you later. You approve everyone before anything goes live.
Influencer marketing FAQs
Do we have to pay influencers?
Usually, yes. Creators are doing professional work and should be paid fairly. Budgets depend on the creator's size, the amount of content and how you want to use it. Smaller creators are often better value and better at driving action.
How do you find the right creators?
We start with your audience, not a creator database. We look at who your future candidates already follow, then shortlist creators whose content, values and audience fit.
Who owns the content?
That's agreed upfront in the contract, including where you can use it and for how long. If you want to run creator content as paid ads or reuse it on your own channels, we'll make sure that's covered.
What are the risks?
The biggest risks are picking the wrong creator or content that feels forced. Proper vetting, clear briefs and letting creators speak in their own voice take care of most of them.
Can influencer marketing work for the public sector?
Yes. Public sector employers like police and fire services often have the most to gain, because their roles are the most misunderstood. It needs extra care on vetting and approvals, which is built into how we work.
Can you combine this with a wider campaign?
Yes. Creator content works well alongside a recruitment campaign or diversity recruitment campaign.