Employer Branding
An employer branding agency for the jobs people scroll past.
Most employer brands are written for the people who already work there. Ours are built for the people you haven't reached yet. We're a UK employer branding agency for organisations with roles that are hard to explain and harder to fill. The careers people would be perfect for, if only they knew they existed.
Why most employer branding doesn't work
A polished careers page. A values poster. A stock photo of people high-fiving in a meeting room.
None of it answers the questions candidates are actually asking. Would I fit in? What's it really like? Is this for someone like me?
Employer branding shouldn't be a broadcast. It should be a conversation, and it should start where your future candidates already spend their time: on their phones.
Our approach to employer brand strategy
We build employer brands from the inside out, and we call it the Talent Loop.
Attract. Scroll-stopping, story-led content that makes people notice your roles.
Convert. Paid creative that turns interest into applications, without the friction.
Nurture. Keeping candidates warm between applying and hearing back.
Respect. Making sure even rejected candidates leave with a good impression of you.
Onboarding. Turning a new starter's first days into something they want to share.
Belong. Helping your people tell their own stories, which feeds straight back into Attract.
You don't need all six to start. Most clients begin with one or two, then build from there. That might be a recruitment campaign, a careers social channel, recruitment video or a diversity recruitment campaign.
Research first, always
Every employer brand we build starts with insight, not assumptions. We find out what candidates are searching for, what's stopping them applying, and what your people are proud of. Then we build your employer value proposition around the answers.
Who we work with
Employers with misunderstood or hard-to-fill roles, including West Midlands Police, Hampshire & Isle of Wight Constabulary, Greater Manchester Fire & Rescue Service, Lidl, the RAF, Elsevier and Parkdean Resorts.
Employer branding FAQs
What does an employer branding agency do?
An employer branding agency helps you shape and share what it's really like to work for you, so the right people want to apply. At HIYA, that means research, strategy and social-first content made with your own people.
How long does it take to build an employer brand?
You can see results from a single 12-week campaign. A full employer brand, covering every stage of the candidate journey, usually runs over 6 to 12 months.
Do you work with small employers?
Yes. Not every role needs a big campaign. We also offer free social media audits, Recut and focused campaigns for a single hard-to-fill role.
What makes HIYA different?
We're social-first, we lead with research, and we focus on roles people don't understand. We'd rather show one real person telling the truth than film a polished advert nobody believes.