LIDL

Lidl x Creed x HIYA

Getting named one of The Times Top 100 Graduate Employers is a big deal.

But a badge on its own does not make talent care.

Lidl had the recognition. Creed had the opportunity. We were brought in to make sure that accolade showed up where it actually mattered: in front of the right people, in the right format, in feeds they were already paying attention to. 

The challenge

Lidl wanted to turn employer brand recognition into something more tangible than a logo on a careers page.

The problem? Traditional recruitment marketing was never going to do the heavy lifting here. Job boards, static social posts and corporate messaging tend to get ignored by the exact audience Lidl wanted to reach: younger, digitally native talent who are far more likely to trust creators than branded content. 

The approach

So we took the message out of the corporate echo chamber and put it into real feeds.

Working alongside Creed, we built an influencer-led paid social campaign designed to make Lidl’s employer brand feel relevant, credible and worth paying attention to.

We activated two creators with an 80/20 budget split, giving us room to test creative angles while keeping the campaign focused. Marco drove scale and efficiency. Marvo helped extend reach into a complementary audience. Same core message, different voices, stronger result. 

The results

The campaign delivered:

1.18 million impressions

14,095 clicks

£0.46 blended CPC

1.19% CTR

£4.54 blended CPM

All on a modest budget.

And the best bit? Performance improved as the campaign ran.

CPC dropped from £0.81 in Week 3 to £0.46 by campaign end, proving that the content did not just land well early on. It got more efficient over time. 

Why it worked

Because people do not build trust with employer brands the same way they used to.

You cannot just say you are a great employer and expect that to carry weight. You have to show up in the places talent already spends time, with voices they already trust.

That is exactly what this campaign did.

It turned a credible employer accolade into creator-led content that felt native, not forced. And it proved that when employer branding is built for real attention, not just internal approval, it performs. 

Want employer brand work that engages younger communities? Let’s talk.