Two supermarket employees wearing headsets stand together on the shop floor, smiling and looking at a handheld device, while customers and checkout tills appear blurred in the background.

LIDL

We turned Lidl’s Top 100 Graduate Employer accolade into a creator-led paid social campaign that reached young talent where they already spend time, delivering 1.18 million impressions and 14,095 clicks.

THE CHALLENGE

Getting named one of The Times Top 100 Graduate Employers is a big deal. But a badge on its own does not make talent care.

Lidl wanted to turn employer brand recognition into something more tangible than a logo on a careers page.

Job boards, static social posts and corporate messaging tend to get ignored by the exact audience Lidl wanted to reach: younger, digitally native talent who are far more likely to trust creators than branded content.

THE APPROACH

Take the message out of the corporate echo chamber and put it into real feeds.

Working alongside Creed, we built an influencer-led paid social campaign designed to make Lidl's employer brand feel relevant, credible and worth paying attention to.

Marco. Drove scale and efficiency.

Marvo. Extended reach into a complementary audience.

We activated two creators with an 80/20 budget split. Same core message, different voices, stronger result.

THE RESULTS

1.18 million impressions, 14,095 clicks, a 1.19% CTR and a £4.54 blended CPM. All on a modest budget.

TOP PERFORMER

It got more efficient over time

CPC dropped from £0.81 in Week 3 to £0.46 by campaign end. The content did not just land well early on.

WHY IT WORKED

You cannot just say you are a great employer and expect that to carry weight. You have to show up in the places talent already spends time, with voices they already trust.

“When employer branding is built for real attention, not just internal approval, it performs.”