<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[Hiya Agency]]></title><description><![CDATA[HIYA. Agency]]></description><link>https://www.hiyaagency.com/blog</link><generator>RSS for Node</generator><lastBuildDate>Thu, 09 Apr 2026 03:56:18 GMT</lastBuildDate><atom:link href="https://www.hiyaagency.com/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[WE'RE HIYA. AND WE THINK EMPLOYER BRANDING IS BROKEN. ]]></title><description><![CDATA[Let’s be honest: most employer brands look the same. Same stock photography. Same “we’re like a family” messaging. Same careers page that hasn’t been updated since 2022. And then companies wonder why they’re struggling to attract the people they actually want. We started HIYA because we believe there’s a better way to do this, and because we were tired of watching brilliant companies say absolutely nothing interesting about what it’s like to work for them. Why we built HIYA. The employer...]]></description><link>https://www.hiyaagency.com/post/we-re-hiya-and-we-think-employer-branding-is-broken</link><guid isPermaLink="false">69a6fe09ffff75773eb69d80</guid><pubDate>Tue, 03 Mar 2026 15:28:20 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/838457_2a7e8145c0de4affaa29bf4c1dd9633c~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Lucas Jeffcoate</dc:creator></item></channel></rss>